S t e p 1

Surveying the Field

How does anyone convince
anybody of anything anymore?

There are many strategies - logical debate;
rhetorical ponderings; heart-string tuggery. But hey,
there's only 4 weeks left here - we need something a
little stronger. Call it Cognitive Dissonance.

. . . . . .

The Cognitive Dissonance approach consists of finding
out what your target cares about, then demonstrating
conclusively how Bush has screwed it up. And let's
face it, unless you're a wealthy, retirement-age white
male from a few select states, you've been screwed.

Faced with an onslaught of carefully prepared facts, your
target will have no recourse: in order to preserve a
self-image as a reasonable, consistent person, he or she
will be forced to vote against Bush. Or risk feeling,
well, hypocritical.

Here's a starter conversation to try out:

You: So, who are you thinking of voting for?

Target: Bush.

[Note: Don't over-react! Try this: every time you
hear the word "Bush," smile.]

You: [Not over-reacting!] Really, huh. Why is that?

Target: Well, I just think that . . .

[Take careful note of what comes out of your target's mouth
next. If you're feeling bold, ask them point blank what
their Top 5 concerns for this election are. When you've
gathered enough reconnaisance, end the conversation
quickly and . . . Retreat!]

On to Step 2 >

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